Digital Marketing course details

  • Course Duration60 Hrs
  • New Batch StartsEvery Monday
  • Mode of TrainingClassroom

Course content

  • What is Digital Marketing? - Fundamentals of Digital Marketing
  • How can Digital Marketing help a company grow?
  • Current trends in Marketing
  • Digital Marketing Versus Traditional Marketing
  • Value Gains between Digital Marketing and Traditional Marketing
  • E-Commerce and Digital Marketing - How are they related?
  • Digital Marketing for MNCs and Startups
  • Types of Digital Marketing Tactics available for businesses
  • SEO ANALYSIS OF A WEBSITE
  • ON PAGE OPTIMIZATION
  • OFF PAGE OPTIMIZATION
  • Getting to Know AdWords
  • Search Marketing
  • Adwords
  • Getting Started
  • Researching Keywords
  • Creating Your First Search Campaign
  • Creating Your First Ad Group
  • Understanding Quality Score
  • Tracking Ad Performance
  • Display Ads
  • Shopping Ads

Certification Program ...